(I don’t want to go to) #Midtown

Not far from where I work in Clerkenwell, a series of large orange and white flags fixed to lampposts line the major thoroughfares running through Holborn, Chancery Lane, Bloomsbury and St Giles. They state blithely that you are InMidtown, before in tiny print, grudgingly acknowledging the actual names of the places they are attempting to reinvent.

In between Norwood

The pervading spirit of some places hangs quite obviously in the air. Even if you’re only passing through and not looking very hard, the distinctive atmosphere will soon make itself apparent.

West Norwood isn’t one of those places.