For anyone who’d rather give a brief than a prompt. 

If you like what you’ve read on here. I’m available to hire. 

As well as the blog posts I share on richlyevocative, I am also a professional copywriter.

By its nature, that work tends to be tighter, snappier and more focused than the often
speculative ramblings and whimsical digressions you’ll tend to find in this place. 

As a full time creative copywriter and in the last few years, as a freelancer I have worked at a lot of famous and not so famous advertising agencies.

I’ve written TV and radio scripts, Direct Mail letters, fundraising letters, CRM, print and digital ads
of all shapes and sizes. 

Along the way I’ve produced work that has inspired teens and twenty-somethings to think about their drinking habits, inspired cricket fans to get behind their community clubs, stirred credit card users to support their local shops and persuaded people making wills to leave gifts to charity.

I’ve even won a few awards. Some of them prestigious. 

If you need a versatile, strategic thinking copywriter to help your agency, organisation, or business, please take a look at my professional website at www.mattanddave.co.uk

You’ll find award-winning TV ads, clever headlines, amusing radio ads, heart-rending manifestos and various other attempts to get people to buy, do, or think about something. 

By way of example, here’s a manifesto I wrote for a UNICEF pitch,
in an effort to persuade people to leave legacy gifts in their wills.

You can probably read and write.

You probably went to school.

You probably had clean water to drink every day.

You probably had a bed, hot food, medicine, clothes. A home.

You probably have a birth certificate. You probably have a name.

230 million children in the world, don’t even have that.

As they grow up, if they grow up, they will go hungry, be cold, dirty, ill, tired, frightened.

And they will never go to school.

Probably.

But together we can change that.

At Unicef we believe that every child has the right to a life. We believe that every child should benefit from the kind of chances we have.

And with your help we can give them all a better chance in life.

From fundamentals like clean water, food, medicine and vaccinations, to longer term support through education, protection and ongoing healthcare.

We’re aiming high.

We’re aiming to drive down the child mortality rate to zero.

We’re committed to reaching the most marginalised and vulnerable children in the world, no matter how difficult the task or remote the location.

By leaving a gift in your will to Unicef you can help a child long term.

You can enable us to deliver the support, the love and the hope that they might otherwise never get.

Already, we have used legacies to provide 24 million people with access to drinking water.

18 million births have been registered in Nigeria.

We have supplied 13 million with hand washing facilities.4 Sanitation for 7 million.

We provided 380,000 children in Yemen with basic education.

Together we can make more children feel safe.

We can help more children to learn, to think and grow.

Leave a gift to Unicef in your will

Give a child a life.